Mercedes M class Essay Example for Free

Mercedes M class Essay This year Mercedes-Benz Company announcing the new M Class SUVs for their middle aged costumers. The M Class offers a stylish alternative to box-on-box SUVs, and can be equipped with as much off-road capability as most drivers would ever need. It doesn’t go light on luxury or amenities, either, and its cabin feels more like a Mercedes sedan than a premium sport-use. In fact, Mercedes has made an effort to step up its materials, fit and finish game on the inside of third-generation M Class models, and its efforts show. Market segmentation strategy The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering. There are four different dimensions used to describe a product’s market segmentation. These four things are demographic, behavioral, psychographic, and geographic. The most popular marketing segmentation used by researchers is the demographic segmentation. Demographic segmentation: Mercedes Benz M class demographic includes adults, both male and female, mostly middle-aged people. They are not very popular with youngsters since the brand is very expensive. Yes there is college kids and in some cases even high school kids with Mercedes Benz cars, but they were still purchased by their parents. Due to their relative expense, * 2013 Mercedes-Benz M class /http://www.caranddriver.com/news/2013-mercedes-benz-gl-class-photos-and-info-news The M class is targeted to people of middle to high incomes. Unlike Chrysler or GMC, for instance, Mercedes doesn’t offer prices ranging from high to low so the products don’t resemble consumers with a low income. Behavioral segmentation: is the most powerful approach because it uses actual consumer behavior or product usage to make distinctions among market segments. When referring to the M class behavioral segmentation, it is purchased among heavy users, it’s a car you can use on a day-to-day basis, whether going to work or to the grocery store. Most of the people that purchase the M class do it for different reasons; quality, beauty, speed, etc. Psychographic segmentation: the M class is commonly purchased among  people who have a family, since it’s a SUV. Some of the reasons its customers prefer the M class is for its safety, and by being a luxury car it gives you a certain status among society. When referring to the geographic segmentation of the M class, it is mainly targeted toward somewhat wealthy countries. The M class is sold worldwide m even though its biggest market is in the United States. Other target markets for the M class may include single males, females, single parents with or without children or teenagers, married couples, and males and females who are divorced. There are many different target markets for the M class and the ones mentioned before are its main target markets. Positioning: Mercedes Benz has always been known for delivering quality, reliability and its safety. Delivering Mercedes-brand qualities and features at a more moderate price is a luxury marketing strategy conceived with a long range vision. Their goal is to build lifetime brand loyalty by meeting the automobile consumer at nearly every price point throughout their progress through different life stages. In line with the Mercedes-Benz brand philosophy, the new Mercedes-Benz M-Class represents the embodiment of the Mercedes-Benz holistic safety concept of Real Life Safety, which is derived from what happens in a real accident situation. In combination with the front and rear deformation zones, the high-strength passenger cell of the M-Class provides a highly effective foundation for the occupant protection systems. Both active safety and driver-fitness safety in the new M-Class are further improved by assistance systems that will already be familiar, primarily from the S-Class and E-Class. Reference: 1. Benz says its like a three-row S-class, but theres also a heck of a lot of M-class. / http://www.leftlanenews.com/new-car-buying/mercedes-benz/m-class/review/ 2. Mercedes Benz M class /http://www.caranddriver.com/news/2013-mercedes-benz-gl-class-photos-and-info-news/ 3. On Mercedes Benz’ luxury /http://www.smallbusinessadvocate.com/small-business-articles/on-mercedes-benz-luxury-1111/

Their Eyes Were Watching God Essays - Janies Life and the Pear Tree :: Their Eyes Were Watching God Essays

Their Eyes Were Watching God - Janie's Life and the Pear Tree          Their Eyes Were Watching God is a story centered on the idea of life cycles.   The experiences that Janie faces and struggles through in her life represent the many cycles that she has been present for.   Each cycle seem to take place with the start of each new relation ship that she faces.   Each relationship that Janie is involved in not just marriages, blooms and withers away like the symbol of Janie's life the pear tree from her childhood.           Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Janie's Grandmother is the first bud on her tree.   She raised Janie since she was a little girl.   Her grandmother is in some respects a gardener pruning and shaping the future for her granddaughter.   She tries to instill a strong belief in marriage.   To her marriage is the only way that Janie will survive in life.   What Nanny does not realize is that Janie has the potential to make her own path in the walk of life.   This blinds nanny, because she is a victim of the horrible effects of slavery.   She really tries to convey to Janie that she has her own voice but she forces her into a position where that voice is silenced and there for condemning all hopes of her Granddaughter become the woman that she is capable of being.           Ã‚  Ã‚   The affect of Nanny is the marriage to her first of three husbands, Logan.   He is a man that sees no wife in his relationship with Janie he sees a worker.   The intelligence of Janie to realize this is a prime example of the capabilities that Janie possesses as an independent woman.   Logan is the pollution to Janie's tree of life.   He is good for one thing and that is delaying the inevitable; delaying Janie from realizing that she can be a woman with an inelegant thought not just a good house worker.   He prevents the self-sufficient woman in Janie from reaching its potential.         Ã‚  Ã‚   The next cycle is that of Joe Starks.   The role of this marriage is of a different nature.   Janie no longer is a house slave.   She chooses to take the role of a trophy wife in the times that this takes place in.

Jury Advantages Disadvantages And Reforms Essay

In 1956 Lord Devlin professed that juries are ‘the lamp that shows that freedom lives’. Evaluate the accuracy of this statement with regard to the advantages and disadvantages of trial by jury, the alternatives available and any reforms that have been introduced or recommended. You are to produce an essay as follows Critically evaluate pros and cons the arguments for and against trial by jury Discuss any reforms that have been proposed or introduced and evaluate these reforms pros and cons This essay will evaluate the argument for and against the jury system, discuss and evaluate proposed or recent reforms to the jury system in England and Wales. Finally, it will consider the alternatives to the current jury system. For over one thousand years the jury system has been in place in the legal system, which to some can seem bizarre to ask twelves random people with no training or experience in this field to decide someone else’s fate . At first the use of the jury was providing local knowledge and acting more like witnesses rather than the decision makers that they are seen as today. They are now independent assessors of deciding fact. One advantage of trial by jury is public confidence. A jury is considered by most as one of the fundamentals of a democratic society and the right to be tried by our peers has been supported by many renowned judges. There are also new qualifications for jury service enabling almost everyone a chance to serve on a jury and creating a c ross section of society. The use of a jury is very old and still takes place in society today showing that it must be a fair way to judge the accused and that society must have confidence in the jury system. Another significant factor in the advantages of having a jury is jury equity. The vast majority of people who are selected for jury service are not legal experts and have no previous case knowledge, they do not have to follow previous cases or acts of parliament when deciding whether or not a person is guilty. A further advantage of jury equity is not having to give a reason for the verdict that they have reached. This was put into place when Edward Bushell appealed against his treatment as a juror and he won the right for the jury to be able to come to their own decision even if the  judge does not agree (Bushell’s case 1670). Thirdly, the jury system is seen to be an open system of justice, meaning that a jury makes the legal system more open. This is because members of society are taking part in a vital role which makes the process public. A positive result of having lay people in court is that the law will be kept much clearer because the majority of things said will have to be clearly explained to the jury and it also gives the defendant a chance to understand the case too. Conversely, the jury deliberate in private and do not have to give any reasons as to why they have come to their decision, suggesting that the legal system is not fully open, unlike judges who have to explain their reasoning for a judgement they have made and if they make any mistakes it is then known by others and can be appealed against. A final point of advantages of juries is impartiality. A jury should always be impartial due to the way that they are selected. The process of the jury being selected is random and should create a cross section of society where the people all have different backgrounds and views resulting in any biases being cancel led out. Having discussed the advantages of having a jury, it is important to also discuss the limitations too. A disadvantage of a jury would be perverse decisions. Earlier in the essay when discussing the advantages of a jury, jury equity was spoke about. However, this can also be seen as a disadvantage because to some it is unjustified and perverse. An example of this would be the case R v Randle and Pottle (1991). Where the defendants were charged with helping a spy escape from prison however this did not come about until it had been wrote about in a book twenty five years later. The jury acquitted the defendants and it was thought that they did that because of the length of time it had been since the offence and the time of the prosecution. Although secrecy can be seen as an advantage to safeguard jurors from stresses of others, it can be considered a disadvantage too. The reason for this is because all of the deliberating is completed privately there is no way of anybody knowing if the jury did in fact fully understand the case. There is also no way of knowing if the jury have come to th e verdict that they have chosen for all of the correct reasons. Bias is also another disadvantage although some people might think that a jury cannot be biased because there are twelve people however there can still be prejudice which can then affect the verdict. An example would be that some people are biased  towards the police which is why people with specific criminal convictions are disqualified from sitting on a jury. Another example would be Sander v United Kingdom (2000) one juror had written a letter to the judge explaining that some of the other jurors had been making racist remarks. The judge then asked the jury to ‘search their consciences’ and the next day he received two letters, one signed by all of the jurors stating that there had been no racist remarks and the second letter from only one juror explaining that he had been the person making the racist jokes. Despite all of the letters and the case was allowed to continue with the same jury. However, the European Court of Human Rights held that under those circumstan ces the judge should have discharged the jury because there was a potential risk of racial bias. Each of the advantages and disadvantages make an important contribution to our understanding of our jury system and whether or not they are the best way to try defendants but despite all of the disadvantages with the jury system it is still used today which suggests that they must be an advantage rather than a disadvantage. Despite the criticisms of having a jury the popularity of them remains largely undiminished and the best process available. Nevertheless, there could be some other alternatives to having a jury. One would be trial by a single judge, this method is mainly used in civil court cases it is also known for being a fairer, more predictable result. Even so, there is not much public confidence in the use of a trial by single judge to decide serious criminal cases. This is because judges can become case hardened and prosecution minded. They are also known to be from very elite backgrounds and would not have much understanding of defendants and their backgrounds. Another option would be a panel of judges just like in other European countries where three to five judges sit on a panel together. It seems like a better idea having a panel of judges rather than a single judge as the different views would balance out but the fact still remains that they can be case hardened, prosecution minded and come from an elite background. Having a panel of judges would be very expensive compared to a jury where they are not paid. In Scandinavian countries they have a system where a judge sits with two lay people. This does seem like it would be a good idea as the judge could provide legal expertise and the lay people offer a better view of society than the judge as it has already been established that judges are not a cross section of society, they are much  more elite. There have been many reforms and proposals of reforms within the jury system. Some of the reforms are being drawn up to try and cut the costs of court cases as it could save around thirty million pounds per year. ‘Juries in minor theft cases, assaults, burglaries, some drug offences, criminal damage cases and some driving cases will be scrapped under the reforms, The Times reported’. It seems there is a need for some reforms to be made on the current system for it to cope with modern crimes by keeping justice updated. Overall, having trial by jury for a numerous amount of years suggests that it is successful and must be sensible to keep it. Granting there are other alternatives that have been recommended to the jury system there have not been any better options as of yet to decide the fate of defendants. It seems likely that trial by jury is more of an advantage to the public than a disadvantage as explained earlier that the public would rather be tried by regular people rather than those of an elite background, so does this suggest that the advantages outweigh the disadvantages? It seems that trial by jury will still continue for many years and will remain to be an asset to society. Bibliography Martin J. (2011) ‘OCR Law for AS’ Second Ed Famous cases: Bushel’s case in 1670 — Brightside. 2015. Famous cases: Bushel’s case in 1670 — Brightside. [ONLINE] Available at: http://www.brightknowledge.org/knowledge-bank/law-and-politics/features-and-resources/independent-juries-bushel2019s-case-1670. [Accessed 29 January 2015]. Trial by jury faces axe in thousands of cases as courts try to cut costs | Daily Mail Online. 2015. Trial by jury faces axe in thousands of cases as courts try to cut costs | Daily Mail Online. [ONLINE] Available at: http://www.dailymail.co.uk/news/article-2087212/Trial-jury-faces-axe-thousands-cases-courts-try-cut-costs.html#ixzz3QFUAxgyj. [Accessed 29 January 2015].

The change in marriage and divorce figures over a 20 year period

In this essay I will look at the change in marriage and divorce figures over a 20 year period. I will look mainly at the area of divorce and how this may have affected the relationships within marriage, within my chosen time scale, to explore how a changing society may have resulted in the breakdown (or choice to not undertake) marriage. I have looked at data from 1978 and then at 1998 from the official statistics for these two areas. I will look at data from two separate years, only twenty years apart to show what changes if any can be seen in such a small time scale. The data I will use is taken from the ‘Office of Population Censuses Surveys'. Marriage and divorce Statistics (1980 &1998). I have converted them to percentages, to make them easer to understand and rounded them to the nearest 0. 01%. I have not included the widowed figures in this essay! As this is not a choice like divorce or marriage. Looking back over the divorce rates and how they have changed, showed that from as far back as 1901 to the late 1960's with only a small increase from the 60's to the late 1970's. Divorce rates were quite consistent from 1. 4% to 2%. Then between the late 1970's to today a huge leap. Between 1978 and 1980, there was a vast amount of movement in the rights of women in respect of work and benefits rights. As well as social changes in respect of how divorce and signal mothers were viewed. Was there a shift from a patriarchy society? Women became able to function in society without a man or marriage. So what do the stats show? In 1978 Looking across all (adult) age groups, 50. 5% were marred, 40. % were single. With those divorced showing only 2. 1%, the figures for 1998 show that 43. 7% were single, with only 42. 8% marred. This shows one area of change, less people getting marred, although the figures do not indicate those living together unmarried (which raises the question of value placed on the position or marriage in today's society). When we look at the figures for divorce in 1978 then at 1998, the change is easy to see. In 1978 only 2. 1% of adults were divorced, only 20 years later it was 6. % an increase of 4. 7% more. The years after the war up to 1978 showed only a small difference form the 1945 to 1978, only 0. 5%. Yet in this 20 year section there is a rapid increase, the figures also shows an increase of remarriages. If we take away those remarried, the divorce rate is 10%. The age people marry today has also changed, 26. 8 % in 1978 were marred by 25 years old. By 1998 this had dropped to only 10. 3%. And later in life, age 65 to 70 years of age. Over 51% marred in 1998 as apposed to 29. 3% in 1978. The figures show in 1978 marriage lasted longer with less ending in divorce, by 1998 marriage was ‘later in life', with more chance of divorce, and this also raised the amount of 2nd marriages. NOTE:[Divorce rates did jump between 1972 and 1972 but this is could be argued was a result of the Divorce Reform Act of 1969] The way we record ‘what is' a family unit has been forced to change with less people marrying; a family in the 70's was; â€Å"a social unit consisting of a wife, husband and dependent children† (Huges & Fergusson 2000, P49) Whereas today; â€Å"a family is defined as a marred or cohabiting couple, with or with out their never married children (who have no children of their own), or a loan parent with such children. People living alone are not considered to form a family† (social trends, 1999, P43) In 1997 there were only 310,000 marriages altogether, this was the lowest recorded figures of the 20th century, and more divorces were brought by women on the grounds of ‘unreasonable behavior' some 70% (ONS, 2000, p. 9) This is could be argued marks a change with women now making sociality move away from a patriarchal ideology, some commentators in the 70's talked of marriage moving towards one of symmetry; Michael Young and peter Willmott argued that women no longer needed the ‘male bread winner', and with more legal support and better rights in/access to employment, the relationships within marriage hade to change, Young and Willmott said; this symmetry could be seen in division of labor in the home, with the old distinction between men's and women's jobs becoming increasingly blurred, a shift to joint decision making, and increasing sheared social life† Young and Willmott 1973 p. 343) So not only the way the family unit is seen in society has changed, it could be argued, but the relationships within marriage undergone change. In this small gap of 20 years, women it could be argued have more control, no longer has the man got more power then the woman in the home relationship. Of course this is not true of the ‘older generation', although with social change each generation brings its own values to the front. We can see today with marriage declining, more ending in divorce, modern society places less value on marriage than there parents did. Old moral values are been eroded away, for a faster consumer orientated society. Things are for today and out of fashion next week. It would seam that if current trends continue as they have from 1978 to 1998; will anybody both to get married in 30 years time. Will relationships become more of a casual affair? Will women gain more control than men with in relationships. Women with the emergence of things such as ‘the pill', sperm banks for single [potential mothers] women. The position of men within society us under more pressure and question the more we move into the ‘new' modern equal society.

the tunnel of samos Essays

the tunnel of samos Essays the tunnel of samos Essay the tunnel of samos Essay One of the greatest engineering achievements of ancient times is a water tunnel, 1,036 meters (4,000 feet) long, excavated through a mountain on the Greek island of Samos in the sixth century B. C. It was dug through solid limestone by two separate teams advancing in a straight line from both ends, using only picks, hammers, and chisels. This was a prodigious feat of manual labor. The intellectual feat of determining the direction of tunneling was equally impressive. How did they do this? No one knows for sure, because no written records exist. When the tunnel was dug, the Greeks had no magnetic compass, no surveying nstruments, no topographic maps, nor even much written mathematics at their disposal. Euclids Elements, the first major compendium of ancient mathematics, was written some 200 years later. There are, however, some convincing explana-tions, the oldest of which is based on a theoretical method devised by Hero of Alexandria five centuries after the tunnel was completed. It calls for a series of right-angled traverses around the mountain beginning at one entrance of the proposed tunnel and ending at the other, main-taining a constant elevation, as suggested by the diagram below left. By measuring the net istance traveled in each of two perpendicular directions, the lengths of two legs of a right triangle are determined, and the hypotenuse of the triangle is the proposed line of the tunnel. By laying out smaller similar right triangles at each entrance, markers can be used by each crew to determine the direction for tunneling. Later in this article I will apply Heros method to the terrain on Samos. Heros plan was widely accepted for nearly 2,000 years as the method used on Samos until two British historians of science visited the site in 1958, saw that the terrain would have made this method unfeasible, and suggested an alternative f their own. In 1993, I visited Samos myself to investigate the pros and cons of these two methods for a Project MATHEMATICS! ideo program, and realized that the engineering problem actually to be determined at the same elevation above sea level; and second, the direction for tunneling between these points must be established. I will describe possible solutions for each part; but first, some historical background. Samos, Just off the coast of Turkey in the Aegean Sea, is the eighth largest Greek island, with an area of less than 200 square miles. Separated from Asia Minor by the narrow Strait f Mycale, it is a colorful island with lush vegeta-tion, beautiful bays and beaches, an d an abun-dance of good spring water. Samos flourished in the sixth century B. C. during the reign of the tyrant Polycrates (570-522 B. C. ), whose court attracted poets, artists, musicians, philosophers, and mathematicians from all over the Greek world. His capital city, also named Samos, was situated on the slopes of a mountain, later called Mount Castro, dominating a natural harbor and the narrow strip of sea between Samos and Asia Minor. The historian Herodotus, who lived in Samos in 457 B. C. , described it as the most famous city of its time.

6th Grade Science Fair Projects

6th Grade Science Fair Projects Ideas for 6th-grade science fair projects can be a challenge to conceive. Projects need to be sophisticated and elaborate enough to show complex thinking but not so complex that they would be impossible for a sixth-grader to execute. These are topics and experiments suitable for upper-grade school or entry-level middle school. General Project Ideas The ideas in this section and the following one are phrased as questions because that is generally how schools require sixth-grade students to announce their projects, as a question, or hypothesis, to be tested and answered. What types of fruits or vegetables are suitable for making a battery?Which apps run down a cell phone battery most quickly or use up a lot of data. This is a good project for making attractive graphs.How much paper is required to register for school? Can you propose a way to streamline the process to make it more environmentally friendly? Would this process save time or money?What exactly does a vacuum cleaner pick up? Use a magnifying glass or microscope to look at the contents of a bag or canister. What types of material are not picked up?Does coloring carbonated water change how its taste is perceived?How long does it take for milk to go bad refrigerated and unrefrigerated? What about juice?Do all crayons have the same melting points? Why or why not?Do different types of carbonated sodas have different pH? Do you think this can affect tooth decay?What types of fruits, vegetables, and flowers can be used to make a pH indicator? Make some indicator solution, write up a protocol, and test home chemicals to explore the color range of your solution. Can you tell different brands of soda pop apart based on taste?Do some plants grow better inside than outside? More Complex Projects The projects in this section tend to be slightly more complex than those suggested in the previous section. They are still appropriate for sixth-grade science fair projects but may take more steps and/or time to execute. What type of air freshener makes a school bus smell best to the greatest number of students?Which type of water contains the lowest amount of chlorine?What type of insulation holds in heat the best?Do different types of knots affect the breaking strength of a rope?Does wiping a doorknob with an antibacterial wipe really reduce the numbers of bacteria? Does using hand sanitizer really reduce the amount of bacteria on your hands?How do different flame retardants affect the flammability and burning rate of cotton?Which cooking method results in the least loss of vitamin C?Does temperature affect the maximum size you can inflate a balloon?Does the color of a crayon affect how long of a line it will write?Does changing the temperature affect how long a pen will last?Do all types of bread mold at the same rate? Tips and Hints By the sixth grade, students should have a good understanding of the steps of the scientific method. The best science fair project ideas will be ones with a hypothesis that is tested by an experiment. Then, the student decides whether to accept or reject the hypothesis and draws a conclusion. This is also a good grade level for presenting data in graphs and charts. Parents and teachers need to understand that sixth-graders still need help with ideas, especially finding ideas that use materials that are readily available and that can be completed within the allotted time frame. One way to come up with a good idea is to look around the house and find topics a sixth-grader may have questions about. Brainstorm these questions and find ones that can be written as a testable hypothesis.

Determination of Nitrous oxide in gases Essay Example | Topics and Well Written Essays - 1500 words

Determination of Nitrous oxide in gases - Essay Example The paper is a comparative review of a few of the methods used in determination of nitrous oxide in gases. It has been concluded after a time, quality and cost-benefit analysis, that the use of passive diffusion sampling methods followed by thermal desorption and analysis with an EC-GC may be the optimal choice. Ambient air bag sampling- Personnel are fitted with air bags that passively collect fumes of nitrous oxide. The gas is absorbed in an appropriate sorbant material. An active sampling involves filling a sampling bag by means of a personal pump provided with a driving device or another equivalent method. The major disadvantage of the method being that the bags can get punctured and cannot be airlifted unless they are stored in pressurized cabins. Besides the potential for leakage is higher and leak checks using the soap bubble technique have to be performed. (US Govt. NIOSH documents-http://www.cdc.gov/niosh ) Passive dosimeter badges- Workers exposed to Nitrous oxide wear the badges and these absorb the vapour by diffusion principles. The minimum time for exposure is one hour and the maximum is 40 hours (one work day). Sampling capacity 560ppm-hrs, detection limit- 2ppm-hrs, sampling rate- 0.75ml/min, functions between 10%-80% relative humidity, accuracy (Max. Total Error) 25%, functional temperature limits are between 0C-50C (affect result by 5%). The major advantages are that, "no sampling pump is required... The major disadvantage is that badges have to be analysed within one week after the sample period for accuracy. Badges must be used before the expiration date and are usually more expensive than diffusion tubes (http://www.assaytech.com; http://www.labsafety.com) Passive diffusion tubes- Steel tubes packed with molecular sieves and caped with diffusive caps. It has been found that the method is valid for detecting Nitrous oxide between 25 and 1000ppm. The quantitative detection limit is at 2 g. Passive monitors work accurate between 60-90% RH at 25C and can measure concentrations as high as 500ppm for 8 hours. The NIOSH declares the method as, "adequate," for measuring Nitrous Oxide in air as the method is not bulky, does not involve liquids and does not require pre and post calibration. Some types of tubes can be stored in temperatures between 20C-25C for a period of 30 days. Sample recoveries in 30 days were found to be 10% compared to results in day 2. Recovery rates were found to be 98%-100% is varying concentrations. The one disadvantage is because of reliance on samples being tested at the vendor site (http://www.cdc.gov/niosh) Active diffusion tubes- The sample is collected filling a sampling bag by means of a personal pump provided with a driving device or another equivalent method. They consist of a pump that pulls a constant amount of air (usually in l/min), the molecular sieve and a clip for attaching the device onto the breathing zone. No change in results were noted under a Relative Humidity (RH) of 90% under 25 C. Recovery rates were found to be between 99%-100% in varying concentration. The advantage of the method is that it is usually more